Turn websites into scrollable videos for social media

A vertical video wants a vertical page. If you squeeze a desktop layout into 9:16, either the text becomes unreadable or most of the page is cut off at the sides. Reading the page at phone width instead makes the site serve the layout it actually shows on a phone, which fills a vertical frame naturally. In Website Scroll Video the portrait shapes come with the Tablet and Mobile devices for exactly this reason.

To show the desktop design in a feed, use 1:1 or 16:9 at desktop width with some padding and a background around the browser window. It reads as a framed product shot rather than a cramped page. More on phone captures in recording the mobile version of a website.

• Move in the first second. A held frame is a good thumbnail and a bad opener. Keep the start hold under a second, or skip it.
• One pause, on the point. The hero or the one feature you are announcing, held for a second or two. More than two pauses and a short video stops feeling like a scroll.
• Faster than a showcase. About a second per screen of page. People will replay a short loop; they will not wait for a long one.
• A loop with no seam. Down and Back returns to the top along the same curve, so platforms that loop the video show no jump.
• Clear of the app’s buttons. The bottom and right edges of a vertical video sit under captions, likes and share buttons. A little padding around the page keeps the important parts out from under them.

Paste the link once on the home page. Export the 16:9 desktop version, then switch the device to Mobile and export the 9:16 and 4:5 cuts. Each export is charged on its own length and settings, and the preview is free, so you can check every cut before spending anything.

The shape itself costs nothing: a 10-second 1080p cut at 60 fps is the same price at 16:9 or 1:1. Reading the page at phone or tablet width adds 3 credits. How credits work lists the rest.

• MP4 (H.264) for every social platform. It is what they all accept and re-encode best.
• 1080p is plenty for a phone screen. Platforms compress uploads, and 4K mostly costs upload time.
• 60 fps keeps text legible while it moves. Platforms that cap at 30 will convert it.
• No soundtrack. The export is silent. Add music in the app when you post, where the platform’s licensed library is.